I spent a decade inside consumer businesses, at Unilever and Tata Consumer, across general trade, modern trade, e-commerce and innovation. I have hired people, been hired, and watched capable hires struggle for reasons that had nothing to do with their ability.
The pattern was consistent enough that I built a firm around it. People do their best work when they are well matched: to the work, to the place, to the stage the company is at, and above all to the person they report to. Get that right and a great deal downstream becomes easier.
I also advise consumer businesses on growth, channel and go-to-market, and I work closely with a network of senior operators who help us assess where real domain depth is needed.
Why is the firm called The Corelation?
The Corelation is named for the match between a leader and the person who reports to them, because that match is the product, and for the core relation at the centre of whether someone does good work at all. Most of us have felt the difference between working for someone we are well matched with and someone we are not. The name is a reminder that this is what we are searching for.
Where to find me
The method I use is written out in full on how we work, and the roles and industries we take on are on who we work with. If you are hiring, the quickest way to reach me is to start a search.
Start a search
Tell us about the role and the person it will report to. We will come back with a view on how we would run the search, and an honest answer on whether we are the right firm for it.
Or write to hello@thecorelation.com